IFF-Animation will present a series of experimental animation on the Mount Pleasant Community Art Screen produced in collaboration with Grunt Gallery in Vancouver, BC. A series of 6 works will be on view on an an outdoor, 4 x 7-meter urban screen, on Kingsway at Broadway in Vancouver, BC.
Participating artists include:
Mount Pleasant was one of Vancouver’s earliest neighbourhoods; it was THE place to be
from the 1890s until 1910, when the Shaughnessy neighbourhood then became the new preferred
district to be and Mount Pleasant fell into decline. Mount Pleasant and Brewery Creek
lay close to the Ontario Street dividing line between east and west and Main Street
reflected this cultural and class division, with bigger homes to the west (Shaughnessy) and working
class homes to the east (Mount Pleasant).
Mount Pleasant’s early decline continued for almost 100 years! Its working-class roots
made it the place for rental housing and transient tenants, and it became the poorest
neighbourhood outside of the DTES. A neighbourhood of immigrants, urban poor and
artists created the conditions from where much of Vancouver’s early cultural life grew.
Beginning in the 1990s, Mount Pleasant’s gentrification started to take hold, first through
the live/work studio condos that gradually began to appear in the area. Beginning in
2010, with the development in the Olympic Village area, serious gentrification began,
with many residents evicted from their long-held homes as rents doubled and tripled
within a few years. Suddenly the things that held Mount Pleasant back seemed to be its
new selling points, like its arts community and old heritage buildings. Ironically both became
early targets in the process. Suddenly Mount Pleasant transformed from one of Vancouver ’s cheapest
neighbourhood to one of its most expensive! It became ground zero for the increasing unaffordability of the city.